Prototype built for the Supy GTM case study, not deployed or sent. ← Back to the full case study
For Neil Westley, Head of Purchasing

Five brands, one back-of-house, 180 more restaurants on the way.

The Dave's Hot Chicken JV adds 180 restaurants across 10 countries on top of Zizzi, ASK Italian, Coco di Mama, and Boojum, real growth, alongside a real £2.7m operating loss this year from Dave's launch costs. That combination, fast multi-brand expansion plus margin pressure on the core estate, is exactly when procurement complexity compounds fastest.

ZizziASK ItalianCoco di MamaBoojumDave's Hot Chicken

Adjust to your actual estate size, this is an estimate, not a published Azzurri figure.

10 sites60 sites300 sites
3,900
days back per year, at 65/site/year
10.7
person-years of ops time, back with your team

A real result

39% to 33% food cost. 15% to 9% variance. Three months.

One Supy customer took food cost from 39% to 33%, and variance from 15% to 9%, in three months, purely from connecting procurement and inventory into one system instead of running them separately across brands. That's the same structural problem five brands under one back-of-house creates: more SKUs, more vendors, more places for the numbers to drift apart.

Why now, specifically

A JV this size means new supplier relationships, new sites, and a new brand's supply chain landing on top of four existing ones, at the exact moment margin is already under pressure from launch costs. Procurement systems get re-evaluated in windows like this, not in steady-state quarters.

Not a cold intro

Neil Westley's background is Head of Food and Drink Procurement before this role, the title most directly on-target for a procurement conversation found anywhere in this build.

Worth 15 minutes on the procurement side of the Dave's rollout?

No deck, just a look at where a connected system would actually sit across five brands and how the rollout changes the vendor list.

Reply to set up a call →

Personalized off the real JV announcement and the real Head of Purchasing title, not a mail-merge guess.